budget beauty brand focus seventeen

If you find yourself frequenting the beauty stands whilst in the likes of Boots and Superdrug you may have noticed a few brands go through a little bit of a makeover. Some design overhauls happened years ago whereas others are still transitioning today. Brands are clearly reacting to a need to keep their packaging relevant and fresh in these ever fickle consumer times. One of these companies is Seventeen aka the brand with all the metallic blue package to any of those 90s girls reading this. You will now find this sitting pride of place in the aisles with new sleek black packaging and a switch up in naming from 17 to Seventeen. Known for it’s lipstick called Beehive, anyone remember that?! this brand has quite the range of makeup goodies all sitting at a budget friendly price.

With everything from illuminating primers to contour kits, Seventeen has you covered! For example their new and improved Brows That Brow Kit* is housed in sleek black packaging with a mirror, brown pencil, brush, two shadows and wax to ensure your perfected brows stay in place throughout the day. They’ve also tapped into the contour market with their Define & Conquer Contour Kit* comprising of highlight and bronze shade in one easy to transport palette. Yes the formula is a tad chalky and pigmentation needs to be built up, but for the price you really can’t complain. Seventeen also is the go to brand for a shimmery bronzed up glow. Their Instant Glow Shimmer Block* gives you four shades to mix up for that lusted summers glow. Pair it with the Skin Wow Primer* and all luminosity will be restored.

Are you a fan of the Seventeen brand? Remember how it used to be back in the day? If you want to see more of my drugstore loves make sure you check back tomorrow and subscribe to my YouTube channel here to see a run down of some of my favs!

*pr sample